What Is SpyFu?

SpyFu effectively allows you to “spy” on your competition by assisting you in identifying the keywords that your competitors buy for online advertising, and the words and phrases that produce the greatest traffic. This allows you to stay one step ahead of competing businesses or services in your field while also increasing traffic to your own website.

How does SpyFu get its data?

It uses web scraping technology to collect data from the internet in order to determine the keywords that businesses and websites purchase through Google AdWords. SpyFu also matches search results to search phrases, giving businesses a better understanding of the types of searches and strings of words for which they appear on Google’s SERPs (SERP).

How much does SpyFu cost?

SpyFu has three distinct programs to choose from. The basic subscription is $33 a month and includes 250 sales leads and domain contacts, as well as 5,000 keyword rankings tracked weekly. This plan is appropriate for new businesses and small businesses with a minimal web presence.

The professional package, which costs $58 per month, is available if you require more advanced keyword analytics. It includes 500 sales leads and domain contacts, as well as 15,000 keyword ranks tracked monthly and bespoke branding for your business.

The team plan, which includes 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, unique branding, and five user logins, is the most feature-rich. This plan is best suited for full-fledged marketing departments with specialized SEO and keyword-based internet advertising resources.

All of SpyFu’s service tiers include limitless search results, unlimited data exports, and unlimited domain overview papers, in addition to the plan-specific capabilities listed above.


SpyFu’s three main features are pay per click (PPC) analytics, SEO research, and keyword research:

PPC Analytics

You can use SpyFu to look into individual competitors, examine all of their Google Advertisements keywords, and see how well their ads performed. You can use this information to duplicate their successful campaigns while avoiding the ones that weren’t successful. You can also watch bidding on keywords you’re interested in and observe changes in your ad expenditure over time, as well as see how many clicks they get for their keywords. PPC data also allows you to identify keywords that your competitors aren’t bidding on, allowing you to claim them as your own.

SEO Research

This capability allows you to find content and keywords, as well as backlinks, that assist your competitors outrank you, and it also allows you to keep track of every website in your niche. The SEO research function can help you catch up with up-and-coming competitors by showing you how rankings and content change over time.

Keyword Research

When it comes to keyword research, you have various options. You can come up with keyword ideas based on search traffic, click-through rates, or SEO difficulties, for example. You can also check how many marketers are bidding on comparable words to the ones you’ve chosen for your SEO campaign. You may also enter in keywords that you’re already using to see all of the most lucrative phrases in the same niche.

Design and Layout

SpyFu’s dashboard and user interface are both very well-designed. The top of the dashboard features seven sections that allow you rapid access to your keywords, SEO tools, PPC research, tracking, and reports. You can see how your keywords are performing, how much your PPC costs, which keywords made it to the first page, and how your SEO campaign is doing overall based on organic vs. sponsored clicks at a glance.

A search box at the top and middle of the dashboard makes it incredibly easy to search keywords and then immediately see your results. This makes it easy to use the full program, and within minutes your research can be up and running.

Is SpyFu better than SEMrush?

SEMRush is SpyFu’s most direct competitor, but there is an important difference. While SpyFu’s basic plan costs $39 per month and offers unlimited historical data, unlimited keyword exports, and 5,000 tracked keywords, SEMRush’s basic plan has a cost of $99.95 per month and includes only 500 tracked keywords, 500 words per export, and no historical data. Furthermore, SEMRush’s premium and team plans are up to four times more expensive than SpyFu’s corresponding plan, but they have lower keyword, export, and data limits. So SpyFu is significantly less-costly than its closest competitor.


Is SpyFu Good?

When it comes to functionality, accuracy, and speed, few similar products come close to what SpyFu provides. It is less expensive than its main competitors, is simple to use, and can be tailored to your specific requirements. It is a very powerful and well-designed application that gives all of the PPC, SEO, and keyword research capabilities that anyone from a large corporation to a small startup would require. Check it out here.

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